Tag Archives: Strap lines

Grappling with straplines/loglines and tag lines

Straplines first (that’s the UK term, the American’s call them loglines). Use only 25 – 30 words in no more than two sentences. The descriptor needs three components: the protagonist, the antagonist and the goal. Don’t use names, use adjectives … Continue reading

Posted in Writing blog | Tagged , , | Leave a comment